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Case Study: Rave Health’s Role in Transforming Healthcare Recruitment
Hiring top clinical talent in today’s healthcare landscape is more challenging than ever. With increasing competition and rising labor costs, healthcare organizations need smarter, more efficient recruitment solutions.
Faced with workforce shortages and the challenge of reducing reliance on contract labor, this healthcare system achieved a remarkable $100 million financial turnaround by partnering with Rave Health. Through strategic recruitment marketing, Rave Health supported the hiring of permanent positions and strengthened the system’s workforce. This case study explores Rave Health’s strategies and highlights how similar approaches can benefit hospitals nationwide.
This case study highlights how we’ve helped leading healthcare organizations attract, engage, and hire high-quality candidates — faster and more cost-effectively.
The Challenge
This major not-for-profit healthcare system operates multiple hospitals and serves the Greensboro community with a wide range of healthcare services. They engaged Rave Health to manage and execute a robust recruitment marketing strategy to overcome critical challenges:
- Workforce Shortages: The system faced a shortage of qualified healthcare professionals, with safety concerns and a heavy reliance on costly contract labor exacerbating the problem.
- Financial Constraints: Reducing contract labor costs while ensuring the recruitment of skilled permanent staff was essential for achieving financial stability.
- Retention and Safety: Enhancing staff retention and creating a safe working environment were critical to long-term success.
The Solution
Rave Health addressed these challenges by implementing a comprehensive recruitment strategy:
- Targeted Recruitment Campaigns: Rave Health designed highly focused campaigns to attract international nurses and other permanent staff. By leveraging digital marketing channels—such as social media, email, and specialized job boards—they reached a diverse pool of skilled candidates.
- Employer Brand Positioning: Rave Health positioned the healthcare system as an employer of choice by emphasizing its commitment to safety, professional growth, and innovative workplace practices, strengthening its appeal to potential hires.
- Data-Driven Optimization: Using advanced analytics, Rave Health continuously optimized recruitment strategies, ensuring maximum reach and engagement with real-time adjustments to campaigns.
The Results
Rave Health’s efforts delivered transformative results:
- Reduced Contract Labor: The healthcare system reduced contract labor usage by 48%, leading to significant cost savings and improved financial performance.
- Permanent Staff Hires: Targeted campaigns resulted in the successful hiring of numerous permanent positions, including international nurses, bolstering the workforce.
- Improved Staff Retention: By promoting initiatives focused on safety and professional development, staff retention rates improved, creating a more stable and satisfied workforce.
- $100 Million Financial Turnaround: The combination of reducing contract labor and hiring permanent staff was a major factor in achieving this financial milestone, enabling further investments in community health initiatives.
How Rave Health Can Help You
By partnering with Rave Health, hospitals and healthcare systems can:
- Attract and Retain Qualified Staff: Implement targeted recruitment campaigns to reach skilled candidates.
- Optimize Recruitment Costs: Reduce reliance on contract labor to achieve long-term financial stability.
- Enhance Employer Branding: Position your organization as an employer of choice through strategic branding efforts.
- Leverage Data-Driven Insights: Use advanced analytics to continuously improve recruitment outcomes.
Rave Health is ready to help hospitals nationwide replicate this success. Build a stronger, more resilient healthcare workforce today!
