Promoting telehealth services is no longer a pandemic-era necessity—it’s now central to modern healthcare delivery. From primary care and behavioral health to post-op check-ins and chronic-condition management, telehealth is here to stay.
But many hospitals and health systems still struggle with low patient awareness, underutilization, or misconceptions around virtual care. Simply offering telehealth isn’t enough—you need a strong patient marketing strategy to drive engagement, bookings, and trust.
This guide breaks down exactly how to market telehealth services to your patient base using multi-channel tactics, education-driven messaging, and digital-first engagement strategies.
Table of Contents
Why Marketing Telehealth Matters in 2025
Despite widespread adoption during COVID-19, many patients still:
- Don’t know if their provider offers telehealth
- Aren’t sure what services are eligible
- Don’t understand how to book or connect
- Worry about quality, privacy, or insurance coverage
💡 A 2024 survey by Deloitte found that 46% of patients say they would use telehealth more often—if it was easier to access or better explained.
Strategic patient marketing bridges this gap—turning passive availability into active utilization.
Step 1: Define the Value Proposition for Your Audience
What’s in it for your patients?
Tailor messaging by segment:
| Audience | Telehealth Value Messaging |
| Working Adults | “No time off needed—see your doctor on your lunch break” |
| Parents | “Skip the waiting room—get care from home while the kids nap” |
| Seniors | “Safe, secure care without leaving the house” |
| Chronic Patients | “Frequent check-ins without frequent commutes” |
| Rural Communities | “Specialist access even if you’re miles away” |
✅ Pro Tip: Use patient personas to develop campaign messaging that feels personal, not generic.
Step 2: Optimize Your Website & Booking Process
Must-Have Elements:
- Dedicated Telehealth Services Page
- Clear “Book a Virtual Visit” buttons across homepage, service lines, and provider pages
- Short explainer video or FAQ (e.g., “How a Virtual Visit Works”)
- Device/browser requirements
- Insurance & cost transparency
- Testimonials from satisfied telehealth users
SEO Considerations:
Include key phrases like:
- “Virtual urgent care near me”
- “Online doctor appointment”
- “Telehealth for anxiety treatment”
- “Telemedicine pediatric care”
🔍 Many patients search directly for telehealth-related services—your SEO should meet them there.
Step 3: Run Awareness Campaigns Across Channels
Send a patient-wide email campaign introducing telehealth, including:
- What it is
- Who it’s for
- How to book
- Links to your virtual visit page
Subject line examples:
- “Healthcare from your couch? Yes, really.”
- “We’re now offering video visits—book in minutes.”
SMS/Text
Use SMS to drive last-minute bookings:
- “Feeling under the weather? Book a same-day video visit now.”
- Include direct links to appointment scheduler.
Paid Search
Run Google Ads targeting:
- “Telehealth urgent care”
- “Online therapy visits”
- “Virtual doctor for UTI”
- Use callout extensions for “Covered by insurance” and “Same-day appointments”
Organic Social Media
Use Reels, Stories, or TikToks to:
- Show how to join a telehealth visit
- Share provider intros (“Meet Dr. Kim—your virtual care expert”)
- Demystify concerns: “Is telehealth safe?” or “What to expect in your first visit”
Step 4: Leverage Providers as Telehealth Champions
Patients trust providers more than marketers. Use them in your campaign:
- Record short videos from providers explaining virtual visit benefits
- Include provider quotes in blog posts or patient emails
- Add “Offers telehealth” badges to their profiles
💬 “We’ve found video visits are just as effective for medication management and follow-ups. Our patients love the convenience.” – Dr. Samir Patel, Internal Medicine
Step 5: Educate Patients Post-Visit & In-Care
- Include telehealth flyers or QR codes in discharge packets
- Train schedulers to suggest telehealth when appropriate
- Mention virtual care in every patient newsletter
- Add telehealth as an option in your patient portal UI
Examples:
- “Need a follow-up? Choose a telehealth visit for faster care.”
- “Not feeling well enough to come in? You may be eligible for a video consult.”
Step 6: Target Underutilized Populations
Use data to identify low-uptake groups:
- Older adults
- Non-English speakers
- Rural zip codes
- Medicaid or uninsured patients
Tactics:
- Translate marketing materials into Spanish, Vietnamese, etc.
- Partner with community groups to explain telehealth access
- Run local radio or newspaper ads with simple instructions
- Offer “Tech-Help” lines or in-clinic guidance
Real-World Example: Telehealth Utilization Boost
| Organization | Suburban community hospital system |
| Challenge | Low virtual visit volume post-COVID |
| Strategy | Ran geo-targeted Facebook + Google Ads, optimized booking UX, and emailed patient list with video walk-through |
| Outcome (90 days) | 3.2x increase in telehealth bookings67% of new users were first-time visitors88% satisfaction rate with virtual experience21% reduction in appointment no-showsIncreased patient portal adoption by 30% |
Final Thoughts
Promoting telehealth isn’t just about technology—it’s about communication, trust, and accessibility.
By implementing a multi-channel marketing strategy that demystifies virtual care, educates patients, and removes friction, your health system can:
✅ Increase appointment volume
✅ Improve continuity of care
✅ Serve diverse populations
✅ Strengthen brand reputation as a modern provider
Don’t just launch telehealth—promote it with purpose.
Rave Health: Your Telehealth Growth Accelerator
Rave Health equips hospitals and health systems with data-driven promotion for virtual care. We segment patient audiences, build conversion-optimized landing pages, and run precision paid media, SMS, and email campaigns—while supplying provider-branded educational assets that turn telehealth capacity into booked appointments and sustained patient loyalty.
