Before committing to your long-term healthcare recruitment marketing campaign, it’s imperative to have a couple of things identified, planned for, and prepared in order to ensure the easiest and most surefire avenue towards success. Not sure where to get started on this pre-planning? Then we’re here to help! Here we’ve broken down the top four most important details to have prepared for your next big marketing project!
1. Prepare Thoroughly Beforehand
Like with any major project, there are a number of factors you must know and solidify before you fully dive in. While the details of these factors may vary from campaign to campaign, here are the most common ones to note:
- Know your audience: This is perhaps your most important insight to have prepared. You must identify who you’re advertising to and what kind of talent you aim to acquire through your campaign. Identify your primary audience, and keep them top of mind as you pace through your campaign.
- Budget, budget, budget: Both effort and money are required to make a high-quality recruitment campaign. Before launching, be sure you have an idea of what your budget will be and how much wiggle room it’ll give you. And budgeting doesn’t always mean money! Be sure to budget your time, space, and manpower efficiently as well.
- Identify your main end-goal: What’s the point of launching a campaign with no clear goals in mind? Identifying your primary goal is one of the most important fundamentals of any campaign, as it will be the primary driving force for your project.
2. Breakdown Clear, Short-Term Goals
Once you know your primary goal, the best way to plan your path towards it is in smaller, short-term milestones. Not only will this help you better pace your campaign, but it can also help prevent things from getting too overwhelming—both for you, and for your audience.
What your short-term goals should be is primarily determined by three major components:
- Your primary end-goal and what you hope it will accomplish and lead to.
- Your audience, including both what you’re looking for in potential hires and what they’re looking for in employment opportunities.
- Your brand image will determine your tone, style, and even what platforms you should execute your marketing ventures on.
Once you’ve confirmed these factors, it’ll make it easier to conjure short-term objectives that will help lead into the accomplishment of your overall long-term goal.
3. Go Multi-Platform
The wider your spread, the more hits you’ll get! This is also heavily dependent on your audience, so take the time to identify where your ideal candidates will most likely be looking for opportunities online. Career-related platforms like LinkedIn or Indeed are always a good bet, but don’t be afraid to branch out into other social media platforms like Facebook or Instagram. Email, text, and even in-person campaigns can also be highly successful avenues.
If you have an official website, be sure to dedicate the necessary time and effort into keeping it accessible and relevant. Utilize SEO (social media optimization), write blog posts, keep job boards up-to-date, and make sure your other channels link back to it. You can consider your company website as your hub, where all the necessary information and resources are gathered for your audience to not only find and use, but to also help anchor your campaign!
4. Stay Consistent, But Adjust Where Needed
Having a clear and consistent brand image is vital to cultivating the respectability and integrity of your campaign. Building trust and a positive reputation, combined with a recognizable brand, will do wonders in ensuring the longevity of your audience, alongside the major contribution it can have to the success of your current campaign.
That said, it’s also vital to watch, measure, and adjust your campaign based on various factors, primarily audience reception. From explicit feedback to identifying engagement numbers, your audience and their feedback should be the number one factor determining any future changes or resource reallocation. Is your job board not getting many bites? Is one platform performing over the others? These are just some of the factors one should be able to identify and allow the time, budget, and space to make the necessary adjustments in response. Remember: stay flexible, stay efficient, and stay open-minded!
Check out more from Rave Health
Looking for more ways to improve your healthcare recruitment campaigns? Want to stay in the know of the latest news, tips, and tricks? Then be sure to check out our other blog posts, and keep up with us on social media!
